Blaze’s marketing & communications team has been honored with four prestigious Diamond Awards by America’s Credit Unions. The Diamonds are the industry organization’s annual marketing excellence competition.
Because work for the 2024 Diamond Awards was completed in 2023, before Blaze was officially an entity, Hiway and SPIRE received recognition in four categories including:
Foreign Language/Multilingual Campaign: Hmong Member Communication (Hiway)
Membership Marketing: Merger Member Vote Communication (Hiway)
Video Commercial (Single or Series): Member Testimonial Commercials (SPIRE)
One-time Event: Inspiring Women Event (SPIRE)
The Marketing & Business Development Council of America’s Credit Unions recognizes the best marketing and communications work in the credit union industry from the past year. Credit unions, advertising agencies, and associations submitted a record 1,451 submissions for the prestigious awards. In all, 168 organizations from 44 states and the District of Columbia were selected as winners.
“We are excited to see the creative and innovative work of our marketing and communications teams recognized,” said Blaze CEO Dan Stoltz. “One of the biggest benefits to coming together was our incredible shared talent, and we can see it reflected here: Two outstanding teams, now one extremely talented and creative department. We’re so proud of what they’ve accomplished and excited to see what they will do together. The sky is the limit!”
"We are absolutely delighted to honor SPIRE and Hiway, now Blaze, along with the other 167 winners with this level of recognition," said Lesli Bishop, Diamond Awards chair and Chief Marketing Officer at Family Savings Credit Union in Gadsden, Alabama. "It's evident that these credit unions not only embody the spirit of the credit union movement but also propel it forward with their innovative approaches."
This year's Diamond Awards marked a milestone, celebrating 30 years of excellence in credit union marketing and setting a new record with over 350 awards distributed – underscoring the exceptional quality of marketing work being produced by credit unions nationwide.
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